Digital Marketing Education Plan – Joombooz Practical Skills for the Digital World

Purpose of the Program

Our goal is to provide participants with practical knowledge and hands-on skills in digital marketing that they can immediately apply to their businesses. Through interactive workshops, real-life examples, and expert lectures, we ensure each participant gains a solid foundation and advanced strategies for success in the digital world.

Program Structure

The program is divided into modules that follow a logical progression of knowledge in digital marketing. Each module lasts 2 to 4 hours and includes:

Lectures with theoretical foundations.
Practical exercises and tasks.
Q&A sessions to resolve doubts.

Course Outline

Introduction to Digital Marketing

What is digital marketing and why is it important?
Overview of key channels: SEO, social media, PPC, email marketing, content marketing.
Understanding user behavior and target audiences.

SEO (Search Engine Optimization)

Basics of SEO and how search engines work.
Keyword research and implementation.
On-page and off-page optimization.
SEO tools: Google Analytics, Google Search Console, Ahrefs.
Practical task: Optimize a website for SEO.

PPC Advertising (Google Ads & Social Media)

Fundamentals of paid ads: How PPC campaigns work.
Google Ads – Search and Display campaigns.
Facebook and Instagram Ads targeting.
Budget management and ROI measurement.
Practical task: Create and optimize PPC ads.

Social Media Marketing (SMM)

Overview of major platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube.
Social media strategy development.
Content creation and planning (posts, stories, videos).
Analytics and campaign performance tracking.
Practical task: Design a social media campaign.

Content Marketing

How to create quality content that attracts users.
Blogs, articles, infographics, and video content.
Content strategy and SEO optimization.
Storytelling: Crafting stories that sell.
Practical task: Write and design content for web and social media.

Email Marketing

How email marketing works and its benefits.
Building contact lists and audience segmentation.
Writing effective email campaigns (headlines, CTAs).
Automation with tools like Mailchimp or SendinBlue.
Practical task: Create an email marketing campaign.

Analytics and Performance Tracking

Basics of digital analytics.
Key performance metrics (KPIs): Traffic, conversions, bounce rates.
Tools: Google Analytics, Facebook Pixel, UTM tags.
Interpreting results and adjusting strategies.
Practical task: Analyze a campaign and create a report.

Influencer Marketing and Video Marketing

How to collaborate with influencers effectively.
Selecting the right influencers and measuring results.
Creating video content for YouTube, TikTok, and Reels.
Practical task: Develop a campaign with an influencer or video content.

Conversion Rate Optimization (CRO)

What is conversion and how to increase it?
A/B testing: Testing ad versions and content.
Landing page optimization and user flow improvements.
Practical task: Design an optimized landing page.

Who Is This Program For?

Small and medium business owners.
Marketing professionals and digital marketing beginners.
Freelancers, entrepreneurs, and startups.
Kids and young learners who want to develop basic digital skills.

Program Duration and Format

Total Duration: 4 to 8 weeks (2 sessions per week, 2-4 hours each).
Format: In-person or online (Zoom/Teams).
Additional: Access to materials, exercises, and recorded lectures.

Why Choose Joombooz Education?

✅ Practical approach with hands-on exercises.
✅ Modern tools and trends in digital marketing.
✅ Expert instructors with extensive experience.
✅ Tailored for all knowledge levels.